Designed around calmer family movement.
Mimi develops travel systems designed around safer everyday movement, practical family routines and internationally recognised safety standards.
Every parent prepares for sleepless nights. Fewer prepare for how much movement a baby adds to everyday life.
Car journeys, medical appointments, shopping trips, family visits, daycare runs and everyday errands all add movement to the day.
Parenting introduces constant transitions: carrying, transferring, folding, installing, packing and unpacking, often while trying to keep a baby settled.
Mimi was developed around a simple belief: everyday family movement should feel calmer, safer and easier to manage.
That is why Mimi focuses on coordinated travel systems rather than disconnected products, so the parts families rely on every day are designed to work together with more intention.
Fewer products. More intention.
Mimi does not exist to overwhelm families with more choices than they need. We focus on developing the right products, not the most products.
Each product is developed carefully around real family routines, with attention to safety, comfort, everyday usability and how the pieces work together.
The goal is simple: fewer products, refined over time, so families can move through daily life with more confidence.
What parents need from a travel system.
Safer travel
Products designed around recognised international safety standards and clear certification information.
Easier transitions
Less transferring, less re-buckling and smoother movement between car, stroller and everyday routines.
Everyday practicality
Designed around storage, folding, lifting, installation and the real movement families manage every day.
Long-term use
Systems designed to adapt from newborn through toddler years without unnecessary product changes.
Built by parents, refined through experience.
Like many families, we experienced how much movement parenting adds to everyday life. The challenge was never a single journey. It was the constant transitions between car, stroller, home, appointments and daily routines.
Mimi was created because we believed parents should not need to become product experts to move safely and confidently through everyday life with a child.
Mimi continues to evolve through real-world use, customer feedback and a commitment to making everyday family movement feel calmer and easier to manage.
Safety should feel calmer.
Many baby products solve individual problems. Mimi focuses on coordinated systems designed to work together from day one.
Safety without unnecessary complexity.
Mimi Baby focuses on internationally recognised safety standards, clear certification information and products designed to support safer everyday travel.
Families should be able to understand how a product is certified, how it installs, and how it supports everyday movement without having to decode unnecessary complexity.
Support doesn't end at checkout.
For a higher-consideration baby purchase, families need more than a product page. Mimi Baby provides South African support, warranty assistance, replacement parts where available, and direct help before and after purchase.
South African support before and after purchase.
Families can also experience the LUNO system in person through Mimi Meets events before making a purchase decision.
Many families choose to attend a Mimi Meets event before purchasing so they can experience folding, storage, installation and everyday usability firsthand.
One coordinated travel system. Multiple ways to travel.
Explore the coordinated travel system designed around everyday family movement.
Mimi LUNO
A coordinated travel system designed to support families from newborn through toddler years, with stroller, carry cot and car-seat configurations built around everyday movement.
Avaro i-Size
An R129 i-Size infant car seat and ISOFIX base designed for safer newborn travel and smoother transitions between car and stroller.
Experience the LUNO system before you decide.
See folding, storage, installation and everyday movement in person before making your purchase decision.
Explore Mimi MeetsDesigned around calmer movement, safer transitions and everyday family life.