EST. 2018

Designed around calmer family movement.

Mimi Baby is a South African baby travel brand established in 2018, focused on Mimi LUNO stroller setups, Mimi AVARO R129 / i-Size infant car seat support, clear setup guidance and local after-sales support.

Every parent prepares for sleepless nights. Fewer prepare for how much movement a baby adds to everyday life.

Car journeys, medical appointments, shopping trips, family visits, daycare runs and everyday errands all add movement to the day.

Parenting introduces constant transitions: carrying, transferring, folding, installing, packing and unpacking, often while trying to keep a baby settled.

Mimi was developed around a simple belief: everyday family movement should feel calmer, clearer and easier to manage.

That is why Mimi focuses on coordinated travel setups rather than disconnected products, so the stroller, carrycot and infant car seat components families rely on every day are easier to understand together.

Fewer products. More intention.

Mimi does not exist to overwhelm families with more choices than they need. We focus on developing the right products, not the most products.

Each product is developed carefully around real family routines, with attention to component-specific safety information, comfort, everyday usability and how the pieces work together.

The goal is simple: fewer products, refined over time, so families can move through daily life with more confidence.

What parents need from a travel system.

Clear safety guidance

Clear component-specific safety information, including AVARO R129 / i-Size infant car seat approval, LUNO stroller standards and carrycot guidance.

Easier transitions

Clearer movement between vehicle, stroller and everyday routines, especially when using AVARO with the LUNO frame where adapters are included.

Everyday practicality

Designed around storage, folding, lifting, carrycot attachment, canopy coverage, wheel movement and the real routines families manage every day.

Long-term use

Setups designed to adapt from newborn through toddler years without unnecessary product changes.

Built by parents, refined through experience.

Like many families, we experienced how much movement parenting adds to everyday life. The challenge was never a single journey. It was the constant transitions between car, stroller, home, appointments and daily routines.

Mimi was created because we believed parents should not need to become product experts to understand how their travel system works in everyday life.

Mimi continues to evolve through real-world use, customer feedback and a commitment to making everyday family movement feel calmer and easier to manage.

Product decisions should feel clearer.

Many baby products solve individual problems. Mimi focuses on coordinated setups with clear roles for the stroller, carrycot and infant car seat.

Component-specific safety without unnecessary complexity.

Mimi Baby focuses on internationally recognised standards, clear certification information and product guidance that explains which standard applies to which component.

Families should be able to understand how AVARO installs, how LUNO is used as a stroller, how the carrycot supports lie-flat newborn walks, and which guidance applies to each part.

AVARO R129 / i-Size infant car seat approval LUNO stroller tested to EN1888 Carrycot tested to EN1466:2023 NRCS approval for the AVARO infant car seat Quality checks during production and supply ISOFIX base and installation guidance

Mimi’s approach to safety products is deliberately calm and practical. We prioritise certified protection, mechanical reliability, intuitive use and clear parent guidance over unnecessary technology.

Smart or electronic features such as app alerts, sensors, Bluetooth functions or monitoring systems are not treated as a replacement for correct installation, correct harness use, recognised child-restraint approval or the product manual.

Mimi will only consider electronic assistance where there is a clear, proven benefit that helps reduce setup or routine-use errors without adding unnecessary complexity, false reassurance or hidden failure points.

Certified safety first Mechanical reliability before technology Intuitive use for everyday routines Clear guidance over confusing features No health, breathing or medical-style claims Digital assistance only where it adds proven value

At Mimi, safety is built through thoughtful design, mechanical reliability and products that support calm, confident parenting.

View Safety Standards

Support does not end at checkout.

For a higher-consideration baby purchase, families need more than a product page. Mimi Baby provides South African support, a two-year warranty, 14-day standard returns for eligible unused items, replacement parts where available, and direct help before and after purchase.

Sales Enquiries sales@mimibaby.co.za

General Support hello@mimibaby.co.za

Two-year warranty, 14-day standard returns and South African support before and after purchase.

Families can also experience the LUNO setup through Mimi Meets before choosing a setup.

Many families use Mimi Meets to compare LUNO setups, test the fold, check boot fit, see AVARO-to-LUNO movement and ask practical questions before deciding.

One LUNO range. Multiple ways to move.

Explore the Mimi LUNO range and Mimi AVARO R129 / i-Size Infant Car Seat + ISOFIX Base, designed to support different parts of daily family movement.

Travel System

Mimi LUNO

A coordinated stroller and travel system range designed to support families from newborn walks through toddler years, with carrycot and selected AVARO configurations depending on the setup chosen.

Infant Car Seat

Mimi AVARO R129 / i-Size

The Mimi AVARO R129 / i-Size Infant Car Seat + ISOFIX Base supports rearward-facing vehicle travel from 40 to 87 cm and up to 13 kg.

ABOUT MIMI BABY

Quick answers about Mimi Baby

What is Mimi Baby?

Mimi Baby is a South African baby travel brand established in 2018, focused on Mimi LUNO stroller setups, Mimi AVARO R129 / i-Size Infant Car Seat support, clear setup guidance and local after-sales support.

What is LUNO?

LUNO is Mimi Baby’s stroller and travel system range, with different setups for carrycot-based newborn walks, AVARO car-to-stroller movement or both from the start. The carrycot is separate from AVARO.

What is AVARO?

AVARO is Mimi Baby’s R129 / i-Size infant car seat with a dedicated ISOFIX base for rearward-facing vehicle travel from 40 to 87 cm and up to 13 kg.

What is Mimi Meets?

Mimi Meets is Mimi Baby’s experience-before-purchase pathway where families can compare LUNO setups, ask practical questions and experience the setup before choosing.

What support does Mimi Baby offer after purchase?

Mimi Baby offers local South African support, a two-year warranty and 14-day standard returns for eligible unused items.

Mimi Meets

Experience the LUNO setup before you decide.

Compare LUNO setups, test the fold, check boot fit, see AVARO-to-LUNO movement and ask practical questions before choosing.

Explore Mimi Meets

Designed around calmer movement, clearer transitions and everyday family life.