Privacy policy

Last updated: 25 May 2026

Welcome to the Mimi Baby Privacy Policy.

This policy explains how we collect, use, store and protect your personal information. Following the acquisition of the Mimi Baby brand in August 2025, all operations are managed by The Mimi Collective (Pty) Ltd.

We are committed to handling your personal information responsibly, securely and in line with applicable data protection laws.

Compliance

Mimi Baby complies with the Protection of Personal Information Act in South Africa and, where applicable, the General Data Protection Regulation.

Personal information is processed in accordance with the conditions for lawful processing, including accountability, purpose limitation and security safeguards.

We process personal information where necessary to fulfil orders, provide services, respond to enquiries, comply with legal obligations, improve our website and services, or where consent has been provided.

Information we collect

Depending on how you interact with Mimi Baby, we may collect:

Personal details such as your name, email address and contact number
Delivery and billing information
Order and transaction information
Payment-related information processed by secure third-party payment providers
Information you provide through website forms, email, WhatsApp or other direct communication
Newsletter or marketing subscription details where you opt in
Website usage data, analytics information and cookies
Anonymised or aggregated data used for reporting and business improvement

We collect only the information reasonably necessary to provide our services, fulfil your order, support your enquiry and improve your experience.

How we collect information

We may collect personal information through:

Website forms and checkout processes
Email, WhatsApp or direct communication
Newsletter or marketing subscriptions
Mimi Meets enquiries or bookings
Customer support and warranty enquiries
Third-party platforms where consent has been provided or where the platform enables the service requested

Please ensure that the information you provide is accurate and kept up to date.

How we use your information

We use your personal information to:

Process and fulfil orders
Arrange delivery
Communicate with you about your purchase
Respond to enquiries and support requests
Assist with warranty, returns, replacement component or product support requests
Manage Mimi Meets enquiries or bookings
Improve our website, products and services
Send marketing communications where consent has been given
Meet legal, regulatory, accounting and business record requirements

We do not use your information for unrelated purposes without your consent or another lawful basis.

Cookies and website analytics

Our website may use cookies and similar technologies to support website functionality, improve user experience, remember preferences, analyse website performance and support marketing activity where applicable.

You can manage cookie settings through your browser. Some website features may not function correctly if cookies are disabled.

Data retention

We retain personal information only for as long as necessary to:

Provide our services
Maintain business and transaction records
Handle support, warranty, returns or after-sales enquiries
Comply with legal, tax, accounting and regulatory obligations

Certain records may be retained where required by law or for legitimate business record purposes.

Sharing of information

We may share personal information where necessary with:

Internal team members who need the information to perform their duties
Courier and logistics partners
Payment processors and financial service providers
E-commerce, website, email, analytics and customer support platforms
Professional advisers where required
Regulatory authorities or law enforcement where legally required

We do not sell, rent or trade personal information.

International data processing

Our website is powered by Shopify and may use third-party service providers that process or store information outside South Africa.

Where personal information is transferred outside South Africa, we rely on appropriate safeguards, contractual protections or service provider commitments intended to protect your personal information in line with applicable data protection requirements.

Marketing communications

Where you have opted in, we may send you marketing communications, including:

Product updates and launches
Promotions and offers
Parenting, product education and lifestyle content
Mimi Meets or event-related updates

You may unsubscribe at any time using the link in our emails or by contacting us at hello@mimibaby.co.za.

Transactional messages, such as order updates, delivery updates or support replies, are not marketing communications and may still be sent where necessary to provide the service requested.

Your rights

Subject to applicable law, you may have the right to:

Access your personal information
Request correction of inaccurate or incomplete information
Request deletion of personal information where applicable
Object to certain processing activities
Withdraw consent where processing is based on consent
Submit a complaint to the Information Regulator of South Africa

Requests can be submitted to hello@mimibaby.co.za.

You can contact the Information Regulator of South Africa at www.justice.gov.za/inforeg/.

Reviews and feedback

If you submit a review, rating, testimonial, photo or feedback to Mimi Baby, you consent to Mimi Baby using that content for website, customer support, marketing and brand communication purposes, unless you tell us otherwise in writing.

We may edit reviews or feedback for length, clarity or formatting, but we will not intentionally change the meaning of your feedback.

Security

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

No online transmission or electronic storage method is completely secure. While we take reasonable precautions, we cannot guarantee absolute security of information transmitted online.

Policy updates

This policy may be updated from time to time to reflect changes in our operations, services, legal requirements or data protection practices.

The latest version will always be available on our website. The “Last updated” date at the top of this page will indicate when the policy was most recently revised.

Contact us

The Mimi Collective (Pty) Ltd
Durbanville, Cape Town, South Africa
Email: hello@mimibaby.co.za
Phone: +27 69 450 5359
Attention: Mrs A Hough

We are committed to addressing privacy questions and concerns with care and transparency.