What is Mimi Baby?
Mimi Baby is a South African baby travel brand established in 2018, focused on Mimi LUNO stroller setups, Mimi AVARO i-Size Infant Car Seat support, clear setup guidance and local after-sales support.
EST. 2018
Designed around calmer family movement.
Mimi Baby is a South African baby travel brand established in 2018, focused on Mimi LUNO stroller setups, Mimi AVARO i-Size infant car seat support, clear setup guidance and local after-sales support.
Every parent prepares for sleepless nights. Fewer prepare for how much movement a baby adds to everyday life.
Car journeys, medical appointments, shopping trips, family visits, daycare runs and everyday errands all add movement to the day.
Parenting introduces constant transitions: carrying, transferring, folding, installing, packing and unpacking, often while trying to keep a baby settled.
Mimi was developed around a simple belief: everyday family movement should feel calmer, clearer and easier to manage.
That is why Mimi focuses on coordinated travel systems rather than disconnected products, so the stroller, carrycot and infant car seat components families rely on every day are easier to understand together.
Fewer products. More intention.
Mimi does not exist to overwhelm families with more choices than they need. We focus on developing the right products, not the most products.
Each product is developed carefully around real family routines, with attention to component-specific safety information, comfort, everyday usability and how the pieces work together.
The goal is simple: fewer products, refined over time, so families can move through daily life with more confidence.
What parents need from a travel system.
Clear safety guidance
Clear component-specific safety information, including AVARO R129 / i-Size infant car seat approval, LUNO stroller standards and carrycot guidance.
Easier transitions
Clearer movement between vehicle, stroller and everyday routines, especially when using AVARO with the LUNO frame where adapters are included.
Everyday practicality
Designed around storage, folding, lifting, carrycot attachment, canopy coverage, wheel movement and the real routines families manage every day.
Long-term use
Systems designed to adapt from newborn through toddler years without unnecessary product changes.
Built by parents, refined through experience.
Like many families, we experienced how much movement parenting adds to everyday life. The challenge was never a single journey. It was the constant transitions between car, stroller, home, appointments and daily routines.
Mimi was created because we believed parents should not need to become product experts to understand how their travel system works in everyday life.
Mimi continues to evolve through real-world use, customer feedback and a commitment to making everyday family movement feel calmer and easier to manage.
Product decisions should feel clearer.
Many baby products solve individual problems. Mimi focuses on coordinated systems with clear roles for the stroller, carrycot and infant car seat.
Component-specific safety, with the detail kept clear.
Mimi Baby focuses on internationally recognised standards, accurate component-specific information and product guidance that explains which standard applies to each part of the setup.
Families should be able to understand how AVARO is used for vehicle travel, how LUNO functions as the stroller, how the carrycot supports lie-flat newborn outings, and which manual or standard applies to each component.
AVARO R129 / i-Size infant car seat approval
LUNO stroller tested to EN1888
Carrycot tested to EN1466:2023
NRCS approval for the AVARO infant car seat
Quality checks during production and supply
ISOFIX base and installation guidance
View Safety Standards
Support continues after checkout.
For a higher-consideration baby purchase, families need more than a product page. Mimi Baby provides South African support, warranty assistance, replacement parts where available, and direct help before and after purchase.
Sales Enquiries
sales@mimibaby.co.za
General Support
hello@mimibaby.co.za
South African support before and after purchase.
Families can also experience the LUNO system through Mimi Meets before choosing a setup.
Many families use Mimi Meets to compare LUNO setups, test the fold, check boot fit, see AVARO-to-LUNO movement where relevant, and ask practical questions before deciding.
One LUNO range. Multiple ways to move.
Explore the Mimi LUNO range and Mimi AVARO i-Size Infant Car Seat + ISOFIX Base, designed to support different parts of daily family movement.
Travel System
Mimi LUNO
A coordinated stroller and travel system range designed to support families from newborn walks through toddler years, with carrycot and selected AVARO configurations depending on the setup chosen.
Infant Car Seat
Mimi AVARO i-Size
The Mimi AVARO i-Size Infant Car Seat + ISOFIX Base supports rearward-facing vehicle travel from 40 to 87 cm and up to 13 kg.
ABOUT MIMI BABY
Quick answers about Mimi Baby
What is LUNO?
LUNO is Mimi Baby’s stroller and travel system range, with different setups for carrycot-based newborn walks, AVARO car-to-stroller movement or both from the start. The carrycot is separate from AVARO.
What is AVARO?
AVARO is Mimi Baby’s R129 / i-Size infant car seat with a dedicated ISOFIX base for rearward-facing vehicle travel from 40 to 87 cm and up to 13 kg.
What is Mimi Meets?
Mimi Meets is Mimi Baby’s experience-before-purchase pathway where families can compare LUNO setups, ask practical questions and experience the setup before choosing.
Mimi Meets
Experience the LUNO setup before choosing.
Compare LUNO setups, test the fold, check boot fit, see AVARO-to-LUNO movement where relevant and ask practical questions before choosing.
Explore Mimi MeetsDesigned around calmer movement, clearer decisions and everyday family life.