RETAIL PARTNERSHIPS
Retail resources, display options and product training for partners exploring the LUNO travel system range and AVARO infant car seat support.
About Mimi Baby
Founded in 2018, Mimi Baby focuses on coordinated LUNO travel systems, AVARO infant car seat guidance and practical baby travel support for South African families through direct sales, national baby expos and direct customer support.
2018
National Expo Experience
Direct Customer Support
Local Spare Parts Support
The LUNO System
R11,499
R15,999
R17,999
R5,999
Retail Confidence
Positioned above traditional stroller categories with higher transaction values.
Complete systems support higher-value planned purchases and structured wholesale and retail margin opportunities.
Traffic, add-to-cart and checkout activity validate consumer interest before retail expansion.
Retail staff can be equipped with clear product knowledge and demo guidance.
Mimi Baby handles customer support directly to protect the post-sale experience.
Replacement part support is available locally where parts are available.
Safety standards, Help Hub and FAQs reduce purchase uncertainty.
Mimi Baby supports selected partners with product education, customer support and range guidance as the brand develops.
Consumer Validation
Mimi Baby has seen strong growth in online demand during 2026, with increasing website traffic, high-intent product engagement and a premium average order value across the LUNO range.
Growing
Website Demand
High Intent
Product Engagement
Premium
Average Order Value
Validated
LUNO Range Interest
Qualified
Partner Discussions
Detailed retail performance data, channel metrics and supporting buyer information can be discussed directly with qualified retail partners through the retail enquiry process.
Source: Mimi Baby internal retail performance reporting, 2026.
Retail Models
Introduce the category with minimal inventory risk while allowing families to experience the product in-store.
Ideal for retailers wanting immediate stock availability and stronger floor presence.
Stock holding quantities can be discussed to fit retailer forecasts.
Retail partnerships can be tailored according to showroom space, demand forecasts, display requirements, order volume and preferred fulfilment model.
Resources
Component-specific safety standards, product guidance and compliance resources.
Assembly guides, setup assistance and troubleshooting support.
Customer-facing answers for common safety, product and support questions.
Visual product guidance for demos, assembly and everyday use cases.
Product guidance sessions that help families understand the LUNO range before choosing.
Retail resources, manuals, training materials and updated partner information are available for approved partners.
Retail FAQ
Retail Support Process
Review showroom profile, customer base and preferred partnership model.
Match the LUNO and AVARO range to space, demand and stock strategy.
Support product presentation for floor models and showroom education.
Equip retail teams with system knowledge, safety points and demo guidance.
Direct customer support, spare parts assistance and retail follow-up.
Contact
Whether you are evaluating a single showroom display or a broader retail rollout, our team can assist with product information, merchandising guidance and partnership options.
Mimi Baby is currently seeking selected Western Cape retail partners who value product education, premium presentation and long-term customer support.
Product details, pricing discussions, training resources and updated partner information are handled directly through the retail enquiry process.
