FOR RETAILERS
Information for baby stores, boutiques, consultants and showrooms interested in displaying, stocking or referring the Mimi LUNO range and AVARO infant car seat set.
This page is for prospective retailers and display partners. If you are a parent looking for product support, use the LUNO Help Hub, Mimi Meets or Contact pages.
About Mimi Baby
Mimi Baby focuses on coordinated LUNO travel system setups, AVARO infant car seat guidance and practical baby travel support for South African families through direct sales, national baby expos and direct customer support.
National Expo Experience
Direct Customer Support
Local Spare Parts Support
The LUNO Range
R7,999
R10,999
R13,999
R16,999
Retailer Confidence
Positioned for parents comparing coordinated travel system setups rather than single stroller purchases.
Complete setups support higher-value planned purchases and structured wholesale and retail margin discussions.
Each setup states exactly what is and is not in the box, which helps retail staff guide a considered choice.
Retail staff can be equipped with clear product knowledge and demo guidance.
Mimi Baby handles customer support directly to protect the post-sale experience.
Replacement part support is available locally where parts are available.
Safety Standards, Help Hub and FAQs help reduce purchase uncertainty.
Mimi Baby supports selected partners with product education, customer support and range guidance as the brand develops.
Partnership Models
List the approved LUNO range on your website. Mimi Baby holds the stock, ships each confirmed order and handles product support.
Display a LUNO demo unit in store so families can see, handle and compare configurations before deciding. Mimi Baby holds all sale stock.
Both channels together: an approved online listing and a LUNO demo unit in store. Each sale is attributed to one channel.
Buy stock outright at the wholesale price and sell it from your floor at your own selling price, with full retail control and stock on hand.
Quantities can be adjusted to fit your forecast. Mimi Baby continues to handle warranty and product support for the end customer.
We agree the model with each partner after a conversation about their store, their customers and how they would like to work. A tailored proposal follows.
Resources
Component-specific safety standards and product guidance.
Manuals, setup guidance and troubleshooting support.
Customer-facing answers for common safety, product and support questions.
Visual product guidance for demos, assembly and everyday use.
Product guidance sessions that help families understand the LUNO range before choosing.
Retail resources, manuals, training materials and updated partner information are shared with approved partners.
Retailer FAQs
Retailer Support Process
Review showroom profile, customer base and preferred partnership model.
Match the LUNO and AVARO range to space, demand and stock strategy.
Support product presentation for floor models and showroom education.
Equip retail teams with setup knowledge, safety points and demo guidance.
Direct customer support, spare parts assistance and retail follow-up.
Contact
Whether you are evaluating a single showroom display or a broader retail rollout, our team can assist with product information, merchandising guidance and partnership options.
Mimi Baby is currently open to selected retailer discussions with retailers who value product education, considered presentation and long-term customer support. Sales and channel performance information can be shared directly with qualified retailers through the enquiry process.
Product details, pricing discussions, training resources and updated partner information are handled directly through the retail enquiry process.
