Designed for South African families
European safety. Everyday practicality.
European Safety. Everyday Practicality.
Retail systems, resources and support designed for considered retail presentation and long-term customer confidence.
About Mimi Baby
Founded in 2018, Mimi Baby focuses on coordinated travel systems, safety education and practical family mobility solutions.
2018
National Expo Experience
Direct Customer Support
Local Spare Parts Support
The LUNO System
R11,499
R15,999
R17,999
R5,999
Retail Confidence
Positioned above traditional stroller categories with higher transaction values.
Complete systems support larger planned purchases and stronger retail margins.
Traffic, add-to-cart and checkout activity validate consumer interest before retail expansion.
Retail staff can be equipped with clear product knowledge and demo guidance.
Mimi Baby handles customer support directly to protect the post-sale experience.
Replacement parts are available locally across the LUNO and Avaro range.
Safety standards, Help Hub and FAQs reduce purchase uncertainty.
The range roadmap gives retailers a category platform for future growth.
Consumer Validation
January-May 2026 performance across website visitors, sessions, add-to-carts and completed checkouts.
55,126
Website Visitors
66,492
Website Sessions
625
Add To Carts
158
Completed Checkouts
R13,000+
Average Order Value
Website sessions increased from 977 in January 2026 to 5,921 in May 2026. Traffic growth reflects increasing consumer research activity prior to purchase decisions.
Source: Google Analytics 4, January-May 2026.
Retail Models
Ideal for retailers wanting immediate stock availability and floor presence.
Introduce the category with minimal inventory risk while allowing families to experience the product in-store.
Retail partnerships can be tailored according to showroom space, demand forecasts and preferred fulfilment model.
Resources
Certification documentation, testing information and compliance resources.
Assembly guides, setup assistance and troubleshooting support.
Customer-facing answers for common safety, product and support questions.
Visual product guidance for demos, assembly and everyday use cases.
Brand content and customer education that supports product confidence.
Current retail pricing and partner information.
Retail FAQ
Retail Support Process
Review showroom profile, customer base and preferred partnership model.
Match the LUNO and Avaro range to space, demand and stock strategy.
Support product presentation for floor models and showroom education.
Equip retail teams with system knowledge, safety points and demo guidance.
Direct customer support, spare parts assistance and retail follow-up.
Contact
Whether you are evaluating a single showroom display or a broader retail rollout, our team can assist with product information, merchandising guidance and partnership options.
Quick access to core partner documents for range review and pricing.
